Richard Weylman, CSP, CPAE

THE POWER OF WHY: Breaking Out in a Competitive Marketplace

Elevating Business Performance In Today's Marketplace

Richard Weylman is in the Professional Speakers Hall of Fame, the recipient of the Council of Peers Award of Excellence (CPAE) and is a Certified Professional Speaker (CSP).

Richard has a worldwide reputation for helping clients better understand how to make the changes necessary to attract and retain new customers, as well as the right talent to elevate business performance.

As an impactful keynote speaker and workshop leader Richard will bring his expertise to your audience, blending timely and provocative research with the right amount of humor and inspiration they can take away and use immediately.

He has delivered over 2,500 keynote speeches on four continents to audiences of 20 to 40,000 and is a master at tailoring his presentations to the specific needs of your audience.

Richard provides relevant strategies & prescriptive tactics to help you:

  • Learn how to build a business of distinction in a highly competitive marketplace.
  • Learn the new leadership skills that are required to attract, develop and retain key talent.
  • Learn how to capture the attention of new customers to drive more profitable business.
  • Learn how to move customers from being merely “satisfied” to delighted advocacy.

Richard Weylman, a frequent speaker at CEO clubs, senior leadership conferences, company front line manager events and sales professionals conferences, delivers prescriptive strategies, clear examples and actionable tactics that have been proven to reshape the thinking and actions of audience members.

Keynote Presentations

  • So, WHY Should I do Business with YOU?
  • Lead or Lose-The Three New Keystones for Organizational Leaders
  • Why Satisfied Customers are No Longer Loyal
  • Cracking the Code -Acquiring More of the RIGHT Customers
  • Leading Your Organization into the Future


Richard Weylman will tailor the presentation your audience needs and will deliver it in a dynamic webinar format to:

  • Innovate their marketing and recruiting activities with relevant and empowering strategies;
  • Work through needed changes by delivering proven techniques to effectively process and execute change; and
  • Focus on the customer’s perspective to sell more effectively and elevate the customer experience.

“Our work with Richard Weylman and his team has resulted in a Unique Value Promise that now serves as the unifying concept for our marketing, sales and communications initiatives. With his team’s coaching and support, we applied his well-tested, proven and documented approach to selecting and interviewing clients, analyzing and synthesizing their feedback and then crafted a phrase that captures 25 years of vision and purpose.”
Robert Sun, Chairman and CEO – Suntex International

I recommend Richard Weylman for any type of meetings an organization is having, whether they be regional, national or international. Richard has presented to our 8,000 members many times and he always receives rave reviews.”
Bonnie Godsman, Chief Executive Officer, GAMA International

“This year has been transformational due to the Weylman Center usage!  It was truly awesome to have you here!  Great job presenting at our events.”
Scott Newman, Executive Vice President, West Region of AXA Advisors

“Thank you so much for the great visit last week in NC. I have been singing your praises to National and I hope an agreement is reached whereby you help develop curriculum just for Morgan Stanley.”
Autumn M. Buracker – Complex Business Development Manager – Morgan Stanley

“Richard is a grand slam; we love the guy and our firm does as well.”
Phillip C. Richards, CFP, CLU, RHU – Chairman & CEO – North Star Resource Group

  • Alaska Life Underwriters Association
  • Aloette Cosmetics
  • American Cancer Society
  • Amway Corporation
  • AXA Financial Services
  • Bank of America
  • Bradford-Parkside Hospitals
  • Citation Jets
  • Community Coffee Company, Inc.
  • Conklin Company Inc.
  • Cordon Bleu Enterprises
  • Direct Selling Association-Canada
  • Direct Selling Association-USA
  • Dow Chemical
  • Fidelity Investments
  • Fortis, Inc.
  • General Agents and Managers Association
  • General Home Furnishings Association
  • General Motors Corporation
  • Gulf Stream Aerospace
  • Hawaii Life Underwriters Association
  • Health Insurance Association of America
  • Home Office Life Underwriters Association
  • Hong Kong LUA
  • Hoechst Pharmaceutical
  • Independent Professional Representatives Organization
  • Insurance Conference Planners Association
  • International Association of Business Communicators
  • International Association of Financial Planners
  • International Association of Fitness Professionals
  • Investment Funds Institute
  • Jafra Cosmetics
  • Jazzercise
  • John Deere
  • John Hancock Insurance
  • Life Insurance Managers Assn. – Canada
  • Life of Jamaica
  • Lincoln Financial Group
  • LNC Equity Sales Corporation
  • Manulife Financial
  • MassMutual Life Insurance
  • Merrill Lynch
  • Metropolitan Life
  • Morgan Stanley Smith Barney
  • Multicare of Indonesia
  • National Association of Federal Credit Unions
  • National Pest Control Association
  • Nature’s Sunshine Products, Inc.
  • Nike
  • Northwestern Financial Network
  • NuSkin International Skin Care
  • Oppenheimer
  • Orkin Pest Control
  • Outdoor Power Equipment After Market Association
  • Pacific Rim Life Insurance Association
  • Packaging Machinery Manufacturers Institute
  • Penn Mutual Life Insurance Company
  • Prudential Insurance and Financial Services
  • Puerto Rico Chamber of Commerce
  • Regal Ware Inc.
  • Rollins Protective Services
  • Saladmaster
  • Sales and Marketing Executives Association
  • Scientific Atlanta
  • Singapore’s Life Underwriters Association
  • Square D. Company
  • Stanley Steemer International
  • The Principal Financial Group
  • Weekender Ladies Wear
  • Women in Insurance Association
  • Yager Enterprises
$10,001 to $15,000
Travels From:  Florida
City: Sarasota


Over the past three decades Richard Weylman has established a worldwide reputation for helping hundreds of clients better understand how consumer trends and expectations are creating enormous opportunities for profitable growth. Most importantly, he communicates how to make the organizational and professional changes needed to attract and retain new customers and talent to effectively elevate business performance.

He has authored three landmark books; two of which are international best sellers, including his most recent, The Power Why- Breaking Out in a Competitive Marketplace- an best seller as well.

Richard’s Accolades include:

  • Forbes Media calls Richard’s content & presentations “brilliant.”
  • The Council of Peers Award of Excellence (CPAE)
  • Induction into the Professional Speakers Hall Of Fame
  • Direct Selling Association Partnership Award for measurable impact on member companies
  • Nominee for the Horatio Alger Award

Richard was orphaned at the age of six, and spent his childhood living in 19 different foster homes and attending 11 different schools.  However, he has always framed that life experience as great training; “no problem meeting and connecting with new people!”

He believes in philanthropy and provides ongoing support for many organization


No longer is being “different” enough to stand out in the marketplace. Customers engage based upon the over-arching distinctive value they perceive you offer as a provider of products or services.

Based on his current international (5 languages) and bestseller, The Power of Why – Breaking Out in a Competitive Marketplace, Richard demonstrates how prospects NOW define value. Most importantly, he provides innovative strategies and proven tactics every business professional regardless of their role (including marketing, sales, service or leadership, can use to effectively reshape their messaging to reduce fee, price and competitive pressures.

Using industry specific attributes, products and services as examples, every audience member will be equipped to close the understanding and value gap that exists between the consumer and the business professional. They will be able to communicate from the consumer’s perspective not only what their product or service is, but most importantly the unique advantages it delivers and why prospects should care about it.

MEASURABLE OUTCOMES: Increased revenue and marketplace distinction.

The era of being an “effective manager” no longer exists. The generational mix of employees today want to be led and not managed. Yet these are empty words until Entrepreneur’s, CEO’s and current frontline “managers” know HOW to lead with vision, execute with clarity and develop a caring culture. Richard’s insightful and actionable message in this presentation has been featured on NPR.

MEASURABLE OUTCOMES: Increased responsibility for outcomes and retention of key talent.

Customers have much higher expectations today and as a result even the highly touted “satisfied” have proven themselves to be loyalty neutral. Richard passionately delivers specifics on how those in your industry can elevate EVERY customer’s experience to turn the merely “satisfied” into delighted advocates.

MEASURABLE OUTCOMES: Consistent repeat purchases and customer driven referrals.

Gaining profitable new customers is more difficult now than ever before. Strategies that were successful in the past do not work in today’s fragmented and social media driven marketplace. Richard delivers proven strategies and prescriptive tactics that can be used immediately to acquire more of the RIGHT customers for your industry.

MEASURABLE OUTCOMES: Elevated business performance and profitability.

Leading a multi-generational workforce, increasing productivity, as well as improving recruiting and retention are just a few of the issues facing every leader today. Whether they are CEO, president, department head or team leader, these issues require each to see their role through a different lens.  The lens of the individuals they lead and the external clients they ultimately serve.

Consequently, leadership at every level requires a clear definable vision of the future and a communication reset that delivers direction and promotes collaborative processes.

These required shifts, coupled with a caring culture that focuses your team on demonstrating the core values of your organization, ensures the future growth and sustainability of every organization. This presentation while inspirational in tone, calls all audience members to ask themselves the tough questions about how they currently lead and where they need to improve.


Areas of expertise

  • Marketing
  • Sales
  • Understanding the Affluent
  • Telling Your Story
  • Connecting to the Different Generations in the Marketplace
  • Leadership
© 2016 Ro Morrison & Assoc.