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Bruce Himelstein

Former Senior Vice President – The Ritz-Carlton Hotel Company LLC

The Ritz-Carlton Executive Who Transformed Customer Service for One of the World's Most Recognizable Luxury Brands

“Is your organization prepared for how the customer is changing? Is your marketing aligned?”

Bruce Himelstein is the Ritz-Carlton executive who transformed customer service for one of the world’s most recognizable luxury brands, as featured prominently in the New York Times bestseller, The New Gold Standard. According to Bruce, “The way to win in any market is to make customer service the foundation of your brand.”

Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help marketers, corporate executives, sales professsionals, and diverse organizations in any industry build and maintain a successful brand, develop a culture of successful service, and efficiently harness talent to effectively foster innovation.

Bruce distills large complex thoughts, patterns, and experiences down through the filters of powerful anecdotes and engaging messages to help transform the audience into receptive listeners eager to apply and share what they’ve learned.

Why Bruce

  • Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI).
  • Featured & Quoted in Bloomberg.com as Branding Consultant.
  • Featured on The Wharton School of the University of Pennsylvania’s Sirius radio channel discussing his experiences in marketing lifestyle brands.
  • An inductee into “The American Marketing Association” Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board.
  • Drove efforts to “blow the dust off the lion and crown” by transforming one of the world’s most recognizable luxury brands…the Ritz-Carlton.
  • Recognized for identifying and implementing strategies to maintain relevance in today’s rapidly evolving business world.
  • Featured prominently in Joseph Michelli’s New York Times bestseller, “The New Gold Standard”.
  • Passionately worked to improve healthcare by serving on the Shady Grove Hospitals Board of Directors
  • Completed innovative work by breaking marketing barriers for Marriott’s Senior Living Services

 

Mr. Himelstein is able to compellingly explore a range of high-value topics customized to the theme or needs of your next event.

  • Building Highly Successful Marketing Strategies
  • The Nuances of Comprehensive Branding Elements
  • Responsive Client Service Processes
  • Profitable Hospitality Models
  • Improving Customer Loyalty Programs
  • Sales Growth Strategies
  • Unified Organizational Approaches to Change
  • Top Down Executive Management
  • Remaining Relevant in a Constantly Changing Environment

Attendees take away critical insights on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations and individuals can and should use their existing culture to work towards the necessary elements of change that will not only delineate how to move forward in the shifting global landscape, but define how well they will thrive.

Array

Bruce Himelstein is one of the most innovative marketing executives in the luxury industry. He is a trusted expert for top tier brands and an engaging and prolific speaker. His speaking and consulting engagements will prepare you to tackle the present as well as the future with proven best practices.”
Milton Pedraza, CEO of Luxury Institute, LLC

I have seen Bruce Himelstein in action as a client of mine, when he worked at Ritz-Carlton, and as a guest speaker to my students at Syracuse University. Aside from being a savvy and inspirational professional, Bruce is a natural storyteller. Bruce captivates his audiences. Most importantly, he captivates them with a purpose to reach heights of marketing they never dreamed possible.
Brian Sheehan, Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University

“Bruce did a wonderful job presenting to the Executive Learning Network group at The Jack C. Massey College of Business at Belmont University. He’s personal, engaging, and shared examples the executive members can put to work in their own industries. The time was invaluable, and I’d have Bruce back to speak again. He’s easy to work with and wanted to make sure that he connected in a way that was meaningful for both the audience and program expectations. It was a homerun!”
Jill Robinson, Director of External Relations at The Jack C. Massey College of Business Belmont University

Thank you for your inspiring and informative speech on Saturday. It was a true pleasure to have you join us. The feedback from the team was outstanding. You had an impact and made a difference.
Starkey Hearing Technologies

Mr. Himelstein has completed dozens of speaking engagements and is established as a conference speaker, guest speaker, event speaker, round table speaker, panel speaker, and keynote speaker.

Featured prominently in Joseph Michelli’s New York Times bestseller, “The New Gold Standard”.

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

 

$15,001 to $20,000
Washington DC
Travels From: Washington DC
City:

Biography

Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Mr. Himelstein has transformed multi-billion-dollar companies into game-changing industry innovators.

During his illustrious career, Bruce Himelstein has been credited with leading some of the travel/hospitality industry’s most prestigious brands into the new era, including Loews Hotels, The Ritz-Carlton, and Oceana Cruises.

As Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign.

This campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele while opening up a whole new market by attracting a new generation of guests to the global brand. Mr. Himelstein and this campaign are featured prominently in Joseph Michelli’s New York Times bestseller, The New Gold Standard.

An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. In addition to a full book of speaking engagements, Mr. Himelstein participates in interviews such as those with the Wharton Business School on XM Sirius radio and as a part of the Forbes’ CMO Series.

Professional Resume

  • Founder and CEO – The BJH Group
  • Chief Marketing Officer – Loews Hotels & Resorts
  • President – Oceania Cruises
  • Executive Vice-President & Chief Marketing Officer – Kerzner Int’l
  • Senior Vice President – The Ritz-Carlton Hotel Company LLC
  • American Marketing Association Hall of Fame – 2007 Inductee
  • Board of Directors – Hospitality Sales & Marketing Association Intl (HSMAI)
  • Board of Directors – US Travel Association
  • Board of Directors – Luxury Institute Advisory Brand
  • Regularly Featured Speaker – Sirius Radio
  • Peer Award – HSMAI’s Top 25 Most Extraordinary Minds
  • Board of Directors – Shady Grove Hospital – Board of Directors

 

Presentations

Areas of expertise

  • Marketing
  • Branding
  • Leadership
  • Client Services
  • Change
  • Hospitality
  • Sales
  • Hospitality Management
© 2016 Ro Morrison & Assoc.